Brand
TAG Heuer
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About TAG Heuer
Founded in 1860 in St. Imier, Switzerland, by Edouard Heuer, TAG Heuer has been a pioneer in watchmaking. The brand was acquired by LVMH Moët Hennessy Louis Vuitton in 1999. TAG Heuer launched the Mikrograph early in the 20th century. It timed the 1920 Olympics and led in Formula 1 and Indy 500 timekeeping. In the mid-1950s, TAG produced the Seafarer and Auto-Graph for Abercrombie & Fitch. In 2016, TAG Heuer partnered with Red Bull Racing to enhance its Formula 1 presence, reflecting its commitment to speed and precision in motorsports. They also co-developed the first automatic chronograph with Breitling and Hamilton, competing against Seiko and Zenith. Launched in 1963, TAG Heuer's Carrera series, inspired by the Carrera Panamericana race, showcases the brand's focus on durability and precision. Current lines include Formula 1, Aquaracer, Carrera, Monaco, Autavia, and Link.
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