About Cartier

Since Louis-François Cartier established the brand in Paris in 1847, it has reigned as the jeweler of kings and the king of jewelers. In 1904, Brazilian aviator Santos-Dumont’s need for hands-free timekeeping led to the creation of the Santos, one of the world’s first wristwatches and the first pilot’s watch. Cartier launched the iconic Tank watch in 1917, inspired by military tanks and favored by icons like Princess Diana and Jackie Kennedy. The brand expanded its repertoire by introducing the Pasha in 1932 and the Panthère in the 1980s, reflecting the era's lavish styles. Today, the brand name remains at the forefront of design and technology, merging sophisticated mechanisms with its heritage of luxury and weaving stories of audacious elegance into every second.